Oh Henry! 4:25

Non-Traditional - Series

2018

Anomaly
t: 647-547-3440
e: tor_awards@anomaly.com
w: anoamly.com

With the upcoming national legalization of marijuana, more people will be enjoying 4:20 than ever. That means more Canadians will be getting the munchies, which is a huge opportunity for Oh Henry!, the #1 Canadian hunger bar. We created Oh Henry! 4:25 — a brand new bar formulated for the intense hunger that hits 5 minutes after 4:20, launched with a national campaign a day after the Cannabis Act was voted into law.

Company: Anomaly
Executive Creative Director: Pete Breton, Dave Douglass
Creative Director: Jamie Marcovitch
Copywriter: Marko Pandza
Art Director: Jason Kerr
CEO: Franke Rodriguez
Managing Director: Candace Borland
Head of Client Services: Bryden McDonald
Account Director: Daria Lysenko
Account Supervisor: Jacqueline Lam
Planner: Matt Michels
Director of Social Media: Jennifer Stack
Social Media Manager: Stefanie Jesney
Agency Producer: Julie Caniglia
Designer: Timothy Chuang
Production Company: Unreasonable Studios
Cinematographer: Christian Flook, Kyle Topping, Lester Millado
Production Company Producer: Shane Yuhas, Adam Reid
Camera/Lighting: Christian Flook, Kyle Topping, Lester Millado
Editing Company: Unreasonable Studios
Editor: Angela Young
Post-Production Company: Unreasonable Studios
Agency Network: MDC Partners
PR Agency: Mint
Media Agency: UM
Client: The Hershey Company, Mathieu Gamache, Sara Abe, Azim Akthar

Winning Entry: vimeo.com/287235879