Small Business Integrated Campaign
Creative Director: Stephen Flynn, Mike Postma Project Manager: Cobie McFallon Client: Good Robot Brewing Co.
Winning Website: wunder.ca/work/micro-influencer
The state of the world forced a staple brick and mortar micro-brewery to go digital. So we launched Micro-Influencer – essentially, if you drink Good Robot and post a photo of it on Instagram, they paid you $1 per post (some conditions applied).