More is More
Special Effects - Single
VP, Creative: Nick Paget Creative Director: Alexandre Jourdain Copywriter: Darrel Knight, Gabrielle Godbout, Jocelyn Leroy Art Director: Hang Tan Tang Strategic Planning: William Labelle, Laura Danino VP, Account Services: Marie-Christine Cayer Content Creator: Stéphanie Verge, Darrel Knight Account Director: Virginie Werotte Account Services: Claudia Trudeau, Adrienne Auclair Bédard, Frédérique Lafrance, Victoria Huynh Agency Producer: Stéphanie Gagné, Vincent Boivant Editor: Ivan Grbovic Production House: Les Enfants Producer: Guillaume Arsenault Client: Keurig - Dr Pepper, Cameron Butt, Parul Verma
Dr Pepper has 23 flavours! That's an absurd amount, especially in a world where minimalism is taking over. We wanted to set the record straight: less isn't more, more is more! So we demonstrated the power of more in entertaining, outlandish ways.