National Magazine Awards
Pro Bono/PSA/Charity Entire Ad Campaign
Ad Agency: Rethink Client: National Magazine Awards Foundation, Barbara Gould, Leah Edwards Chief Creative Officer: Aaron Starkman Executive Creative Director: Leia Rogers, Morgan Tierney Creative Director: Hans Thiessen Associate Creative Director: Alex Bakker Art Director: Alex Bakker Designer: Alex Bakker, Sharleen Ramos Writer: Sean O'Connor Producer: Yogi Omar Motion Designer: Leigh O’Neill, Ignacio Florez Account Manager: Kat McKeen, Isha Kanyal
For the National Magazine Awards Foundation we created an identity centered around the printed magazine in its most distilled form: the spine. From there, the design system explores a range of perspectives – inspired by the wide range of publications that submit to the award each year.