Air Time: McDonald's/Mercedes Benz/Hasbro Toys

Pro Bono - Series



Company: Cossette Global Chief Creative Officer: Peter Ignazi, Carlos Moreno Associate Creative Director/AD: Jonathan Guy Copywriter: Simon Rogers Agency Producer: Erica Metcalfe Account Director: Andrea O'Donnell Group Account Director: Melissa Levenberg VP Client Lead: Tishan Canagasaby Technical Director: Sukhdeep Gill Communications Manager: Tanya Black Production House: Pirate Toronto Director: Tom Eymundson Executive Producer: Maggie Blouin Pearl Media Agency: Cossette Media, OMD Client: SickKids Foundation

Winning Entry:

Cystic Fibrosis is the most common fatal genetic disease affecting Canadian children. For Cystic Fibrosis Month (May), SickKids Hospital needed a breakthrough way to spread awareness of the disease, and raise donations for research.