Craft - Music - Single
Winner: The&Partnership Client: TELUS Music Composer: SonReal Creative Director: Noreel Asuro Associate Creative Director: Yvette Reitner, Nabil Rachid Executive Creative Director: Ron Smrczek Head of Strategy: André Louis Strategy Director: Melissa Boyd Account Director: Ashleigh McEwan Account Manager: Lauren McCord Media Agency: Cossette Media Media Manager: Alessia Grosso
One million kids in Canada are cyberbullied every month. To truly engage with a younger demographic, we had to go beyond the conventional ad campaign. So we partnered with SonReal, a Juno-nominated Canadian rapper and released “No More”—a positively-charged anthem dedicated to anyone who’s ever been bullied online.