Off the Couch Bags
Brand Activation Campaign
Leo Burnett, Toronto, ON
Agency President: Ben Tarr Chief Creative Officer: Steve Persico, Lisa Greenberg Creative Director: Kohl Forsberg Copywriter: Oliver Chiang, Steve Seltzer Art Director: Jordan Escobar Agency Producer: Julia Caniglia VP, Group Account Director: Mandy Eaton Chief Strategy Officer: Tahir Ahmad Planning Director: Mike Coulson Production House: The Pub Productions Director: Reid Marshall Producer: Terry Theofilactidis Director of Photography: Reid Marshall Production House: Leo Productions Editor: Jeff Poremba Editorial Producer: Gord Cathmoir Visual Effects: Fort York VFX Executive Producer: Valerie Moss Music/Sound: Vapor Music Music Director: Brendan Quinn Music Executive Producer: Kailee Nowosad Client: Kellogg Canada Ad Agency: Leo Burnett Toronto
When active young men were locked out of rec sports, we tore up the previously owned couches they were stuck on and turned them into five sports bags for five different sports filled with Vector to help them get back in the game.