Offset Mode

PSA/Charity Digital Advertising - Single


Rethink, Toronto/Montreal/Vancouver
t: 416-583-2178
w: rethinkideas.com

Ad Agency: Rethink Production House: Apply Digital Client: Tree Canada, Greg Hotte, Amelia Sproule Chief Creative Officer: Aaron Starkman Executive Creative Director: Leia Rogers, Morgan Tierney Chief Strategy Officer: Sean McDonald Creative Director: Sean O’Connor, Hans Thiessen, Jake Hope Art Director: Jake Hope, Charmaine Cheng Writer: Sean O’Connor, Hannah Prystay Lead Strategist: Darren Yada Amplification Strategist: Sara Lemmermeyer, Kaitlyn Vian, Lianne George, Aliz Tennant Broadcast Producer: Terri Winter Developer: Steve Lam, Ken Malley Editor: Tyler Erdelac Lead Developer: Natalija Zdravkovic Lead Designer: Daniela Valdes Tech Supervision: Andrea Moretti Design Supervision: Mauricio Pommella QA Analyst: Christie Chris Product Management: Jason Ling Project Management: Josella Tan Delivery: Vaibhav Lohia Account Manager: Shirley Lam, Mitch McKamey

Offset Mode launched ahead of Earth Day as a free Chrome extension that calculates the emissions from your online activity, then allows you to offset exactly what you use through micro-donations to Tree Canada's National Greening Program. The entire user experience is seamless and happens in real-time, without users having to leave their browser.