Break Bread Smash Stigma Test Positive

Direct Mail - Single

2018

Bensimon Byrne / Narrative / OneMethod

Even in a country as progressive as Canada, 50% of Canadians wouldn’t eat a meal prepared by someone with HIV. To smash HIV stigma, we opened the world’s first HIV-positive eatery and named it “June’s” after Casey House founder, June Callwood.

Company: Bensimon Byrne / Narrative / OneMethod
Executive Creative Director: Joseph Bonnici, Dan Strasser
Creative Director: Meredith Klapowich (Narrative), Laura Serra (Narrative)
Associate Creative Director: David Mueller, Gints Bruveris
Art Director: Carly Ouellette
Agency Producer: Michelle Pilling
Account Director: Jill Engleman
Project Manager: Ashley Belfast
Planner: Aurora Stewart De Peña
Director of Social Media: Daniella Perruccio (OneMethod)
Social Strategist: Courtney Dionne (OneMethod)
Photographer: Matt Barnes (Westside Studios), Shawn Pinnock
Videographer: Julian Peter
Editor: Tim Pienta
Audio Engineer: Bradley McClure
Post-Production Company: Alter Ego
Creative Technology Lead: Patrick Schroen
Creative Technologist: Jamie Kaiser