Thermal Discount

Experiential/Event - Single



Company: Rethink Client: FGL Sports Ltée (Sports Experts) Creative Director: Nicolas Quintal, Chris Staples, Ian Grais Art Director: Maxime Sauté Writer: Xavier Blais Strategist: Pascal Routhier Account Manager: Alexe Dupont Account Director: Alex Lefebvre Production Company: NovaFilm Director: David Poulin Producer: Alexis Dubosc Director of Photography: Maxime Valsan Creative Tech : Cortex Studio Media Agency: Touché!

Winning Entry:

An interactive display equipped with a thermal detecting camera was installed above the stairs in a Montreal subway station. When people chose the stairs they received a discount based on how high their body heat rose.