Thermal Discount

Experiential/Event - Single

2018

Rethink
w: rethinkcanada.com

An interactive display equipped with a thermal detecting camera was installed above the stairs in a Montreal subway station. When people chose the stairs they received a discount based on how high their body heat rose.

Company: Rethink
Client: FGL Sports Ltée (Sports Experts)
Creative Director: Nicolas Quintal, Chris Staples, Ian Grais
Art Director: Maxime Sauté
Writer: Xavier Blais
Strategist: Pascal Routhier
Account Manager: Alexe Dupont
Account Director: Alex Lefebvre
Production Company: NovaFilm
Director: David Poulin
Producer: Alexis Dubosc
Director of Photography: Maxime Valsan
Creative Tech : Cortex Studio
Media Agency: Touché!

Winning Entry: thisisourawardspage.com/thermaldiscount_case