Electrifying Performance

Experiential/Event - Single

2018

DDB Canada
t: 416-925-9819
e: jf.mallette@ddbcanada.com
w: ddb.ca

With many automakers already making electric vehicles, we wanted to make some noise around the launch of Volkswagen’s first electric car in Canada. And what better way than by literally turning the e-Golf into a musical instrument? The video was presented at auto shows all over the country. With tens of thousands of visitors stopping by, the stunt grabbed the attention of Canadians from coast to coast and helped sell every e-Golf in Canada.

Company: DDB Canada
Chief Creative Officer: Paul Wallace
Executive Creative Director: Sann Sava
Copywriter: Olivier Giguère, Sébastien Tougas
Art Director: Arnaud Tartier, Mélissa Charland
Senior Graphic Designer: Adnan Huseinovic
Agency Producer: Julie Lorazo
Executive VP, Managing Director: Jean-Francois Mallette
Account Executive: Jacques Blanchet, Hannah Jordan
Group Account Director: Rimi Singh
Account Director: Molly Seewald
Account Coordinator: Julien Beauregard
Account Supervisor: Madjid Hamidi
Strategist: Marie-Nathalie Poirier, Huge Martin-Bonneville
Media Agency: Touché!
Director: Anthony Ayotte

Winning Entry: vimeo.com/286416824