Pass The Bill

Art Direction - Single

2019

Rethink
w: rethinkcanada.com

When the day to legalize cannabis in Canada finally came, Leaf Forward, a cannabis business accelerator, decided to help Canadians celebrate. We launched a limited-time line of rolling papers printed with Bill C-45—the legalization bill that started it all. Parliament may have passed the bill, but now weed enthusiasts could too. Each pack of rolling papers contained all 152 pages of the full document, so smokers could keep celebrating legalization one joint at a time.

Winner: Rethink
Client: Leaf Forward
Creative Director: Joel Holtby, Mike Dubrick, Aaron Starkman, Chris Staples, Ian Grais
Art Director: Skye Deluz
Writer: Kyle Simons
Print Producer: Narine Artinian
Director: James Cooper
Photographer: Andrew Lusztyk
Strategy: Sean McDonald
Strategist: Aliz Tennant, Hannah Newport
Account Manager: Scott Lyons, Sara Lemmermeyer
Ad Agency: Rethink