Experiential/Event - Single
Zulu Alpha Kilo, Toronto, ON
Ad Agency: Zulu Alpha Kilo Creative Director: Zak Mroueh Associate Creative Director: Vic Bath, Dan Cummings Art Director: Michael Romaniuk Copywriter: Jackson Kemp Account Team : David Tremblay Account Team: Violet Karbalaei Planning Team: Tim Hopkins, Sean Bell Client: HomeEquity Bank, Yvonne Ziomecki, Vivianne Gauci, Niary Toodakian Media Agency: OMD Media Team: Dwayne Mataseje, Mitchell Cornelisse PR Agency: Provident Communications PR Team: Wojtek Dabrowski, Morgan McLellan Production House: Zulubot Production House Producer: Tom Evans, Colleen Allen Editor: Ashlee Mitchell
Winning Entry: insight-ideas.com/2020/pausetoremember/index.html
HomeEquity Bank partnered with the Royal Canadian Legion to launch #PauseToRemember - a campaign that recruited famous video game streamers worldwide to organize an online gaming ceasefire on Remembrance Day at 11am. They live-streamed a moment of silence on their channels, reaching younger generations with the message that war is not a game.