Pepperoni Hug Spot

Brand Activation Campaign

2023

Leo Burnett, Toronto, ON
t: 416-925-5997
w: leoburnett.ca

Ad Agency: Leo Burnett Toronto Client: Pizza Hut Canada President: Ben Tarr Chief Creative Officer: Steve Persico, Lisa Greenberg Group Creative Director: Ryan Lawrence Managing Director, Account Services: Natasha Dagenais Chief Strategy Officer: Tahir Ahmad Senior Copywriter: London Choi Senior Art Director: Danielle Zablocki Senior Producer: Jesse Katzev Design Director: Marcelo Hong Senior Designer: Jason Vandenberg Group Strategy Director: Pooja Beri Senior Strategist: Aleeza Yermus Group Account Director: Scott Lyons, Dan Boem, Colleen Kelly Account Director: Graham Copestake Production Company: Fuze Reps Director: Arash Moallemi Executive Producer: Nicole Gomez, Gord Cathmoir, Janice Rebelo Director of Photography: Arash Moallemi Post-Production: Leo Burnett Productions Motion Graphics: Dan Purdy Production Manager: Bill Ing Editor: Jeff Poremba Post Producer: Shannon Morgan Media Agency: Wavemaker Media Planner: Rachella Du Organic Social: Diamond Marketing Account Executive: Alice Fortuniak Associate Creative Director: Marianne Lau Copywriter/Content Creator: Dylan Kloek Art Director/Content Creator: Kass Palter Senior Digital Strategist: Natalie Legault Producer: Akriti Suman PR: Edelman Senior Vice President: Maggie Waymark Senior Account Manager: Shae Pollock Account Manager: Shantelle Naomi Pereira Chief Brand Officer: Daniel Meynen Marketing Director: Jennifer Ligotti Marketing Manager: Daniela Di Vito

Winning Entry: vimeo.com/862410553/6f88dab8d4

When AI imitates Pizza Hut, Pizza Hut imitates AI. The viral AI-generated ad called, Pepperoni Hug Spot borrowed from Pizza Hut, so they decided to do one thing AI couldn't. They rebranded into Pepperoni Hug Spot and brought the AI pizza to life.