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Periods for Periods

Shoe-String Budget Integrated Campaign

2021

Rethink, Toronto/Montreal/Vancouver
t: 416-583-2178
w: rethinkcanada.com

Executive Creative Director: Leia Rogers, Morgan Tierney Creative Director: Hans Thiessen Art Director: Ashley Visvanathan Writer: Cameron Spires Designer: Ashley Visvanathan Strategist: Aliz Tennant, Sara Lemmermeyer, Darren Yada Producer: Kyle Hicks Print Producer: Sarah Lee Associate Creative Director: Cameron Spires Chief Creative Officer: Aaron Starkman Head of Strategy: Sean McDonald Editor: Leigh O'Neill Account Director: Ida Lotfi Account Manager: Isha Kanyal Developer: Ken Malley

One in five teens in the US cannot afford period products and one in seven Canadian teens have missed school due to lack of access to menstrual products. Yet, only a handful of provinces and states are creating legislation to address the issue. Periods for Periods was created to be a form of design activism that could visually unify the protest going on across North America, by inviting over 140 designers from across the globe to create a font made entirely of periods.

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