Philadelphia Schmear Socks

Promotional Collateral - Series

2023

Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkideas.com

Ad Agency: Rethink Client: Kraft Heinz, Philadelphia Cream Cheese Chief Creative Officer: Aaron Starkman, Mike Dubrick Chief Strategy Officer: Sean McDonald Executive Creative Director: Xavier Blais Strategist: Tanvi Swar, Sarah Phillips, Tevis Spence Art Director: Michelle Budge Writer: Jackson Byrne, Jeremie Lachance, Marie-Hélène Lessard Print Producer: Kate Spencer, April Haffenden Printing Company: Custom Labs powered by Outway PR Agency: Middle Child, Zeno Group Media Agency: Starcom, Carat Group Account Director: Jamie Sutherland Account Director: Joanna Oszczak, Catherine Blouin-Mainville Account Manager: Monica Ha Client: Kaitlin Kocsis, Keenan White, Anne Field

When Nike announced the Montreal Bagel Dunk Lows, Philly saw an opportunity to hijack the shoe giant's most anticipated launch of the year. Going from concept to launch in 48 hours, Schmear Socks became the must-have accessory for hype-hungry sneakerheads, proving that no bagel is complete without Philly, even if that bagel is a shoe.