Power to the People

Craft - Editing Video - Single

2019

DDB Canada
t: 416-925-9819
e: DDBToronto_Awards@ddbcanada.com
w: ddb.ca/en

To launch the new, more powerful Jetta GLI, we embraced VW's roots as the People's Car, and brought the GLI to a small Canadian town. And instead of the high-end camerawork and elaborate CGI typical of the performance car category, we let the people from the town shoot, curate, and even distribute our content.

Winner: DDB Canada
Chief Creative Officer: Brent Choi
Creative Director: Erin Kawalecki
Copywriter: Eric Grimes
Art Director: Carla Rimando
Agency Producer: Sumit Anjwani, Shaya Omidvar, Julia Morris
Group Account Director: Ben Archer
Account Director: Sarah Jue
Account Coordinator: Ines Khadr
Strategy: Kristian Visconti
Lead Designer : Christian Steffan
Technical Director: Dylan Dempsey
Developer: Jay Catalan
Social Media Director: Steph Joudrey
Director: Brian Scotto
Director of Photography: Pierre Wikberg
Media Company: Touché
Production Company: Hoonigan Media Machine
Camerman: The People Of Sorel-Tracy, QC
Executive Producer: Gil Marsden
Line Producer: Sebastien Poussard
Post-Production Company: Hoonigan Media Machine
Editor: Keegan Wilcox
Colourist: Jerimiah Morey
Audio House: Hoonigan Media Machine
Talent: Maryeve DuFault, Eric DuFault, The People Of Sorel-Tracy, QC
VFX/Animation Co: Hoonigan Media Machine
Sound Mix: Barry Neely
Sound Design: Randy Torres
Production Designer: Melissa Broker
PR Manager: Paige Calvert
Media Agency: Touché
Media Primary Contact: Kimberlie Hubiak
Supervisor, Media Strategy: Ariuna Vanchikova