Power to the People
Craft - Editing Video - Single
To launch the new, more powerful Jetta GLI, we embraced VW's roots as the People's Car, and brought the GLI to a small Canadian town. And instead of the high-end camerawork and elaborate CGI typical of the performance car category, we let the people from the town shoot, curate, and even distribute our content.
Winner: DDB Canada Chief Creative Officer: Brent Choi Creative Director: Erin Kawalecki Copywriter: Eric Grimes Art Director: Carla Rimando Agency Producer: Sumit Anjwani, Shaya Omidvar, Julia Morris Group Account Director: Ben Archer Account Director: Sarah Jue Account Coordinator: Ines Khadr Strategy: Kristian Visconti Lead Designer : Christian Steffan Technical Director: Dylan Dempsey Developer: Jay Catalan Social Media Director: Steph Joudrey Director: Brian Scotto Director of Photography: Pierre Wikberg Media Company: Touché Production Company: Hoonigan Media Machine Camerman: The People Of Sorel-Tracy, QC Executive Producer: Gil Marsden Line Producer: Sebastien Poussard Post-Production Company: Hoonigan Media Machine Editor: Keegan Wilcox Colourist: Jerimiah Morey Audio House: Hoonigan Media Machine Talent: Maryeve DuFault, Eric DuFault, The People Of Sorel-Tracy, QC VFX/Animation Co: Hoonigan Media Machine Sound Mix: Barry Neely Sound Design: Randy Torres Production Designer: Melissa Broker PR Manager: Paige Calvert Media Agency: Touché Media Primary Contact: Kimberlie Hubiak Supervisor, Media Strategy: Ariuna Vanchikova