Pride Flagging

Experimental/Artistic - Single

2019

Rethink
w: rethinkcanada.com

As numerous Pride related events were taking place around the globe, the Emergence Foundation launched the first tool that automatically flags online homophobia. Pride Flagging is a Chrome Extension that scrubs Twitter for 50 hateful terms in 15 different languages, striking through them with the colours of the Pride Flag, the universal symbol for diversity and inclusion.

Winner: Rethink
Client: Fondation Emergence
Creative Director: Nicolas Quintal, Mike Dubrick, Ian Grais, Chris Staples
Art Director: Maxime Sauté
Writer: Xavier Blais, Mike Dubrick
Producer: Todd Harrison, Kyle Hicks
Account Director: Alex Lefebvre
Ad Agency: Rethink
Designer: Jake Lim, Shayne Tupper, Alex Fleming, Maxime Sauté
Web Developer: Brad Stapleton, Alex Fleming
Media Relations: Victor Brunton
PR: TöK Communications, ÉRic Santerre, Samantha Williams