Publicly Traded

Craft Art Direction - Single


FCB/SIX, Toronto, ON
t: 416-894-3650
e: ian.mackenzie@fcbsix.com
w: fcbsix.com

Ad Agency: FCB/SIX Client: LifeStyles, Marta Toth, Aldo Oosterman Chief Creative Officer: Ian Mackenzie Executive Creative Director: Colin Craig Associate Creative Director: Andrew Bernardi Copywriter: Hemal Dhanjee Art Director: Steve Ierullo Designer: Ming Mikaeo Senior Strategist: Eli Ferrara VP, Group Account Director: Scott Sloggett Group Account Director: Shalta Dicaire Fardin Account Director: Fraser Jackson Director of Integrated Production: Gillian Morrison Integrated Producer: Venus Pun Chief Technology Officer: Jacob Ciesielski Development Director: Luiz Costa Senior Business Analyst: Suraj Patel Front-End Developer: Heung Lee, Tony Valderrama Senior Full Stack Developer: Chris Ghouchandra Quality Assurance Analyst: Nataliya Vislyanska, Ashish Mistry President: Andrea Cook EVP, Global Growth: Mish Fletcher SVP, Director of Global Communications & PR: Melanie Mitchem Editing Company: Married to Giants Editor: Ryan Hunt Assistant Editor: Liam Crawford Executive Producer: Julie Axell Online Facility: Wingman VFX Music/Sound: Grayson Matthews Audio Design Music Producer: Mark Domitric, Nicholas Shaw Engineer: Brian Bernard Media Agency: Theory Crew PR Company: Glossy Inc. Public Relations: Shannon Stephaniuk

Winning Website: publiclytraded.com.au

STIs, like stocks, are Publicly Traded. That's the idea at the heart of this stock-market-inspired, first-party data-capture platform for LifeStyles Condoms. It works by gathering real time Google Search data on the six most-searched STIs. The data is compiled into six separate charts, then rolled up into a single index – The STI Index, which drives the price of LifeStyles® condoms. Customers can buy in real time, or sign up for price alerts to get notified when condoms hit the sweet spot.