Raising The Roof Streetswear

Cause-Related Advertising - Single

2023

Courage, Toronto, ON
w: courageinc.com

Ad Agency: Courage Partner, Chief Creative Officer: Dhaval Bhatt, Joel Holtby Partner, President: Niki Sahni Partner, Chief Strategy Officer: Tom Kenny Associate Creative Director: Hemal Dhanjee, Steve Lerullo Writer: Hemal Dhanjee, Matt Miller Art Director: Steve Lerullo, Tommy Yong Creative Technologist: Darrin Patey Account Coordinator: Julia Ovcjak, Manasi Sohoni EP, Producer: Clair Galea Producer: Katie Fowler, Christa Lindsay Photography Studio: Undivided Creative Inc. Director/Photographer: Justin Abernethy Executive Producer: Scott Houghton, Yumi Suyama Production Coordinator: Ivy Bregman Director of Photography: Nina Djacic 1st AC: Dan Porier 2nd AC: Ben Dabu Camera Operator: Max Mezo Prop Stylist: Cheryl Thompson Wardrobe Designer/Stylist: Caitlin Wright Seamstress: Lauren Novak Editing House: School Editing Editor: Izzy Ehrlich Assistant Editor: Zhenya Dolzikov Post-Production Company: Alter Ego Colourist: James Graham Colour Assistant: Vika Svishchova VFX Artist: Eric Perella VFX Assistant: Jacob Landmark Producer: Mariya Guzova, Kat Stewart Executive Producer: Hilda Pereira Music House: Vapor Music Creative Director: Ted Rosnick Sound Designer: Levi Considine Audio Engineer: Ethan Myers Music Supervision: Heather Gardner, Telan Wong Song- Got That Style: LunaLuxe Public Relations: No Fixed Address Vice President: Erin Banting Associate Director: Mackenzie Biddie Account Executive: Nick Wong Client: Raising The Roof

Homeless chic is a fashion trend that's been appropriating homelessness for years. But homelessness is not a trend. It's a real epidemic that affects 40,000 Canadian youth. So, to raise awareness and outrage, Raising the Roof called out the fashion industry on their own runway. Introducing Streetswear Kids – a kids collection designed for youth to survive a life of homelessness. A clothing line that shouldn't exist. Because youth homelessness shouldn't exist.