ReclaimYourName.dic

Cause-Related Advertising - Single

2023

Citizen Relations, Toronto, ON
w: citizenrelations.com

Chief Creative Officer: Josh Budd Creative Director: Mike Lo Nam, Abeer Verma Art Director: Mike Lo Nam Writer: Abeer Verma SVP, Strategy: Lindsay Page Director, Strategic Communications: Rebecca Myers Vice President: Cher Lee Account Director: Kristen Schaffrath Sr. Account Manager: Jonathan Kim Account Executive: Chantal Grainger, Katie Haller Sr. Account Executive: Christina Demare Production Designer: Antony Micheal Melven Media Buying: Jungle Media Web Developer: Oliver Morrissey Director: Nick Wong Editor: Andy Ferreira Sound: Boombox Client: Elimin8Hate

Microsoft Word is the most popular word processor in the world, but its programming still identifies non-English names as mistakes. Seeing a jarring red line under one's name says in the language of software something Asians hear all too often: You don't belong. Elimin8Hate created a custom dictionary of 8,000+ Asian names and made it freely available for Canadians to download—normalizing Asian identity for more than a billion users in just a few clicks.