Reese: The Extraterrestrial Sampling Program

Advertising Other - Single

2019

Anomaly
t: 647-547-3440
e: tor_awards@anomaly.com
w: anomaly.com

In 1982, Reese's Pieces was featured in the blockbuster film E.T. The Extra Terrestrial as E.T.'s favourite candy. In 2019, the brand was set to launch its first innovation in 40 years: Reese's Pieces Peanut. But with limited dollars and stiff competition, we had to earn attention beyond our budget. So we thought if anyone deserved to know about the launch, it was our biggest fan. The Extraterrestrial Sampling Program was born. Our mission? Offer E.T. a free sample of his NEW favourite candy.

Winner: Anomaly
Client: The Hershey Company
Executive Creative Directors: Dave Douglass, Pete Breton
Creative Director: Jamie Marcovitch
Associate Creative Directors: Marko Pandza, Jason Kerr
Editing Company: Unreasonable Studios
PR Agency: Media Profile
Media Agency: UM
CEO: Franke Rodriguez
President/Managing Director: Candace Borland
Head of Client Services: Bryden McDonald
Account Director: Erin Wilbur
Account Executive: Alexandra McCalden
Account Coordinator: Lauren Zaitz
Group Planning Director: Mak El Kattan
Planner: Colin Kikcio
Agency Producer: Erin Reynolds
Social Media Strategist: Stefanie Jesney
Designer: Pawel Rokicki, Lucas Young
Photographer: Petter Evju Skanke
Cinematographer: Petter Evju Skanke
Editor: Maria Cusumano
Post-Production Company: Unreasonable Studios
Senior Marketing Manager (Hershey): Mathieu Gamache
Senior Director of Marketing (Hershey): Jackson Hitchon
Marketing Manager (Hershey): Kaetlyn Graham
Assistant Marketing Manager (Hershey): Andie Doan