Remastered Memories

Artificial Intelligence Campaign

2023

Wunderman Thompson Canada, Toronto, ON
t: 416-906-2962
w: wundermanthompson.com

Global Chief Creative Officer: Bas Korsten, Daniel Bonner North American Chief Creative Officer: Tom Murphy Chief Creative Officer: Ari Elkouby Associate Creative Director: Kyle Carpenter, José Rivas Design Director: Mike Butler Executive Integrated Producer: Jennifer Cotton Senior Integrated Producer: Iris Savage Editor: Eric Thompson Music/Sound: Pirate Sound Music Composer: Vanya Drakul EVP, Managing Director: Scott Miskie Account Director: Mike Davidson Planner: Luke Johns Client: True Patriot Love Foundation Client: Nick Booth, Sarah Barker, Sara Elsadik Media Agency: GroupM

For the first time, we unearthed real soldier's letters from the archives and had them read by an image-generating platform, turning each letter's words into a unique work of art. Using artificial intelligence, we generated a series of paintings powered by the vivid descriptions of the actual sights, sounds and emotions soldiers experienced first-hand during World War 1, World War 2, Korea and Afghanistan.