RGD Branding Awards

Ideation

2023

Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkideas.com

Ad Agency: Rethink Client: Association of Registered Graphic Designers Chief Creative Officer: Aaron Starkman, Mike Dubrick Chief Strategy Officer: Sean McDonald Executive Creative Director: Leia Rogers, Morgan Tierney Creative Director: Alex Bakker, Hans Thiessen, Sean O’Connor Designer: Alex Bakker, Hans Thiessen, Aleks Jones Motion Designer: Leigh O’Neill, Ignacio Florez Digital Designer: Steve Miller Developer: Ken Malley Art Director: Alex Bakker Writer: Jordan Lawson Typographer: Hans Thiessen Producer: Meg Norton, Scott Russell Account Manager: Tianna Fung Client: Karin Heinsch, Hilary Ashworth

To celebrate the most notable branding and design from around the world, we drew inspiration from branding's most overlooked symbol: the registered trademark (®) — and used it to create the entire identity for RGD Branding Awards.