RGD Branding Awards

Ideation

2023

Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkideas.com

To celebrate the most notable branding and design from around the world, we drew inspiration from branding's most overlooked symbol: the registered trademark (®) — and used it to create the entire identity for RGD Branding Awards.

Ad Agency: Rethink
Client: Association of Registered Graphic Designers
Chief Creative Officer: Aaron Starkman, Mike Dubrick
Chief Strategy Officer: Sean McDonald
Executive Creative Director: Leia Rogers, Morgan Tierney
Creative Director: Alex Bakker, Hans Thiessen, Sean O’Connor
Designer: Alex Bakker, Hans Thiessen, Aleks Jones
Motion Designer: Leigh O’Neill, Ignacio Florez
Digital Designer: Steve Miller
Developer: Ken Malley
Art Director: Alex Bakker
Writer: Jordan Lawson
Typographer: Hans Thiessen
Producer: Meg Norton, Scott Russell
Account Manager: Tianna Fung
Client: Karin Heinsch, Hilary Ashworth