Cottonelle - Strokable Banners

Online Banner Ad - Series

2018

Ogilvy
t: 416-945-2210
e: brian.murray@ogilvy.com

To get people using Cottonelle Cleansing Cloths to clean before and after sex, we created Cottonelle Strokable Banners. The mobile ad units were geofenced to target only those attending Pride events. The banners used the accelerometer and touchscreen features of smartphones to create a fun and engaging experience, inviting the users to interact with the banner in unexpected ways by stroking an eggplant or rubbing a pussycat emoji to get a coupon for the product.

Company: Ogilvy
Chief Creative Officer: Brian Murray
Copywriter: Max OssRech, Pam Danowski
Creative Group Head: Joe Morris
Art Director: Amy Fernandes
Account Manager: Aviva Groll
Account Supervisor: Samantha Weisbarth
Planning Director: Michelle Lee
Strategist: Robyn Hutman
Video Producer: Eric Thompson
Media Agency: Alexia Gonsalves, Alana Karelson, Michaela Ryan, Fatima Ibrahim, Katherine Upton
Client: Therese Brisson, Mitch Faigan, Stephanie Zhuang, Ali Ruffo
Media Vendor: Apex Mobile

Winning Entry: fas15.com/CottonelleStrokableBanners