See it Differently

Consumer Print - Series


Grip Limited

Winner: Grip Limited Creative Director: David Crichton Art Director: Robin Soukvilay Copywriter: Andrew Parsons Print Producer: Kendra Plantt Studio Artist: Robert Wigington Photographer: Daniel Corrigan Design Director: Pia Nummi Designer: Tyler Dean, Feilin Fu Producer: Jenna Fullerton, Tania Overholt Account Director: Kristine Black Account Manager: Cameron Lowe Ad Agency: Grip Limited

Acura crafted a series of lateral-thinking companion ads that encouraged readers to see things how Acura does as a brand: differently. Accompanying a Globe & Mail editorial series profiling Canadian innovators, the ads drove readers to animated solutions on Instagram.