Seek Unsame

Craft - Copywriting - Series


Leo Burnett Canada

Winner: Leo Burnett Canada Chief Creative Officer: Judy John Creative Director: Lisa Greenberg, Steve Persico, Anthony Chelvanathan Design Director: Man Wai Wong, Ryan Crouchman Illustrator: Hanna Tapang Developer: Karen Steinberg Agency Producer: Franca Piacente, Tania Gaudio, Sabrina Deluca, Alex Postans Print Producer: Carly Moreau Account Director: Allison Litzinger, Allison Ballantyne Account Executive: Dorota Wierzbicki Account Supervisor: Milly Benko, Wendy Richardson Planner: Tahir Ahmad Chief Strategy Officer : Brent Nelsen Senior Designer : Man Wai Wong Senior Designer: Jeff Walkins Group Account Director : Allison Litzinger Group Account Director: Allison Ballantyne Photographer: Mike Tjioe, Jess Milns Chocolatier: Brandon Olsen Art Director: Man Wai Wong, Anthony Chelvanathan

Winning Website:

With MOCA’s grand re-opening in September 2018, we wanted to tell Torontonians and Canadians what MOCA is all about. And that’s to do something, visit something, and experience something that is UnSame. Same is boring. Same is familiar. Same is what you do and see and eat and think every day. MOCA is coming. And it’s UnSame. What you will see, feel, touch and experience is UnSame. The opinions expressed and how they are expressed are UnSame. How you walk in and walk out will be UnSame.