Shorting Giants

Agency Self Promotion - Single

2019

Rethink
w: rethinkcanada.com

At Rethink, we value our independence more than anything. So we decided to put our money where our mouth is and invest against advertising holding companies, whose sole purpose is profitability. We went to interview actual traders and ask them what they thought of potentially shorting WPP, Publicis, Omnicom and IPG, like that movie with Ryan Gosling. The interviews were cut in a promotional video.

Winner: Rethink
Creative Director: Ian Grais, Aaron Starkman, Nicolas Quintal, Dhaval Bhatt, Chris Staples
Art Director: Maxime Sauté, Joel Holtby
Writer: Xavier Blais, Dhaval Bhatt
Strategist: Pascal Routhier
Producer: Marie-Noëlle Rosso, Alex Butt
Production Company: R+D Productions
Account Director: Alex Lefebvre

Winning Entry: youtube.com/watch?v=R7KyE28zUSU