Shorting Giants

Agency Self Promotion - Single

2019

Rethink
w: rethinkcanada.com

Winner: Rethink Creative Director: Ian Grais, Aaron Starkman, Nicolas Quintal, Dhaval Bhatt, Chris Staples Art Director: Maxime Sauté, Joel Holtby Writer: Xavier Blais, Dhaval Bhatt Strategist: Pascal Routhier Producer: Marie-Noëlle Rosso, Alex Butt Production Company: R+D Productions Account Director: Alex Lefebvre

Winning Entry: youtube.com/watch?v=R7KyE28zUSU

At Rethink, we value our independence more than anything. So we decided to put our money where our mouth is and invest against advertising holding companies, whose sole purpose is profitability. We went to interview actual traders and ask them what they thought of potentially shorting WPP, Publicis, Omnicom and IPG, like that movie with Ryan Gosling. The interviews were cut in a promotional video.