SickKids VS - MomStrong

Over 30 Seconds - Single

2018

Cossette
w: cossette.com

SickKids Hospital reminded potential donors that it’s not just the child who suffers from severe illness, but their entire family as well. For Mother’s Day, we honoured the strength and resilience of SickKids Moms by portraying their very real and intimate daily struggle. The film started with raw, emotional scenes of mothers breaking down in private, then resolved to them putting on a brave face to be strong for their sick child.

Company: Cossette
Global Chief Creative Officers: Carlos Moreno, Peter Ignazi
Creative Director/CW: Craig McIntosh
Creative Director/AD: Jaimes Zentil
Agency Producer: Dena Thompson
Account Director: Melissa Levenberg
VP, Brand Director: Michelle Perez
Director, Strategy: Fernando Aloise
Chief Strategy Officer: Jason Chaney
Production/Editing House: Skin & Bones
Director/Director of Photography: Mark Zibert
Director of Photography: Eric Kaskens
Executive Producers: Dan Ford, Liane Thomas
Line Producer: Jeff Schwartz
Editor: Marka Rankovic
Transfer/Online Facility: The Vanity
Colourist: Andrew Exworth
Audio House: Pirate Toronto
Music Creative Director: Vanya Drakul
Song/Music Artist: Another Version of the Truth by Nine Inch Nails
Media Agency: OMD
Client: SickKids Foundation

Winning Website: vimeo.com/user13084060/review/287518760/34a304eac6
Winning Entry: vimeo.com/user13084060/review/287518760/34a304eac6