Richmond Centre: Irons/Pants
Transit Vehicle Advertising - Series
Creative Direction: Alan Russell Art Direction: Lara Palmer Copywriting: Paul Little Print Producer: Sharon Craig Photography: Hans Sipma Photography: Christopher Wahl Client: Richmond Centre Ad Agency: DDB Canada Vancouver
We wanted to show the pride shoppers feel when they find an item they really love. That's when we thought , why not try and replicate the trophy photos fishermen and hunters take but with shoes and irons.