SickKids VS - Crews

Craft - Cinematography - Single

2019

Cossette
w: cossette.com

Winner: Cossette Global Chief Creative Officer: Carlos Moreno, Peter Ignazi Creative Director: Craig McIntosh, Jaimes Zentil Copywriter: Jordan Hamer Art Director: Spencer Dingle Agency Producer: Erica Metcalfe Strategist: Rami Dudin Strategy Director: Denika Angelone SVP, Strategy: Rosie Gentile Account Coordinator: Dayna Blustein Account Executive: Hillary Gonzalez, Rina McNicol, Emma Sleeper Account Director: Daniel Dolan Group Account Director: Melissa Levenberg VP, Brand Director: Tishan Canagasaby Production House: Scouts Honour Director: Mark Zibert, Kevin Foley Director of Photography: Chris Mably, Kiel Milligan Executive Producer: Rita Popielak, Simon Dragland Line Producer: Jeff Schwartz Editing Company: The Assembly Editor: Steve Puhach, Mitch Finn Animation/CG: The Vanity / SHED Online Facility: The Vanity Flame Artist: Naveen Srivastava Colourist: Andrew Exworth Audio House: Berkeley Inc. Music Creative Director: Jared Kuemper Music Licensing Company: Music Rights Clearance Music Licensing : Francois Lachance Song Title/Music Artist: Moonlight/Nicholas Britell Media Agency: OMD Canada PR Agency: Citizen Relations Client: SickKids Foundation

SickKids VS: Crews film uses bold colours with sharp contrast to stand out not only in a crowded market, but as a clear departure from the usual hospital imagery. Shot entirely at night in Toronto, slick streets and atmospheric fog set the tone for the piece as visually distinct crews converge on the construction site of the new hospital. Moody available light was enhanced with coloured floods to identify each crew, and to suspend the very real need of the hospital in a surreal moment in time.