SickKids VS - Crews

Craft - Direction - Single

2019

Cossette
w: cossette.com

The SickKids VS: Crews launch film was a balancing act. Not only did the film need to act as a rallying cry for dozens of subcultures, it had to deliver the hard-hitting message that the hospital needed to raise more money than ever before. To tell the story properly, we cast hundreds of real donors with no acting experience, and shot overnight all over the city, requiring a large cast and crew to be nimble and move efficiently while carefully crafting the director’s vision.

Winner: Cossette
Global Chief Creative Officer: Carlos Moreno, Peter Ignazi
Creative Director: Craig McIntosh, Jaimes Zentil
Copywriter: Jordan Hamer
Art Director: Spencer Dingle
Agency Producer: Erica Metcalfe
Strategist: Rami Dudin
Strategy Director: Denika Angelone
SVP, Strategy: Rosie Gentile
Account Coordinator: Dayna Blustein
Account Executive: Hillary Gonzalez, Rina McNicol, Emma Sleeper
Account Director: Daniel Dolan
Group Account Director: Melissa Levenberg
VP, Brand Director: Tishan Canagasaby
Production House: Scouts Honour
Director: Mark Zibert, Kevin Foley
Director of Photography: Chris Mably, Kiel Milligan
Executive Producer: Rita Popielak, Simon Dragland
Line Producer: Jeff Schwartz
Editing Company: The Assembly
Editor: Steve Puhach, Mitch Finn
Animation/CG: The Vanity / SHED
Online Facility: The Vanity
Flame Artist: Naveen Srivastava
Colourist: Andrew Exworth
Audio House: Berkeley Inc.
Music Creative Director: Jared Kuemper
Music Licensing Company: Music Rights Clearance
Music Licensing : Francois Lachance
Song Title/Music Artist: Moonlight/Nicholas Britell
Media Agency: OMD Canada
PR Agency: Citizen Relations
Client: SickKids Foundation