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Bottled

Over 30 Seconds - Single

2018

Katherine Duerdoth (Rethink)
w: rethinkcanada.com

Company: Rethink Client: IKEA Creative Directors: Aaron Starkman, Chris Staples, Ian Grais Art Directors: Jake Bundock, Paul Riss Writers: Aaron Starkman, David Daga Strategists: Stacy Ross, Sean McDonald Broadcast Producer: Anne Marie Martignago Production Company: Spy Films Director: Rachel McDonald Director of Photography: Evan Prospfsky Editor: Brian Williams Line Producer: Jennifer Walker Post-Production: Saints On-Line: The Vanity, Naveen Srivastava Grading: Alter Ego, Wade Odlum Audio House: Vapor RMW Account Directors: Caleb Goodman, Lynn Summers Account Manager: Becky Rudson

Winning Entry: thisisourawardspage.com/ikea_bottled

IKEA’s holiday campaign tells a relatable story about what the holidays are like for real people. The hero spot, “Bottled,” is the story of a boy who bottles up all the amazing things his struggling single mom does for him throughout the year to show that beautiful possibilities don’t just exist during the holidays, but happen year round.

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