SickKids VS - Crews

Online Video Long - Single

2019

Cossette
w: cossette.com

SickKids, Canada’s largest children’s hospital, needed to be rebuilt. But we couldn’t do it alone - we needed more new donors than ever. The launch film follows hundreds of real SickKids donors as well as Toronto-based athletes, media personalities, and social influencers from dozens of different crews all threateningly making their way to the empty construction site of the new hospital, where they meet ‘Gangs of New York’ style to hear their leader’s call for support.

Winner: Cossette
Global Chief Creative Officer: Carlos Moreno, Peter Ignazi
Creative Director: Craig McIntosh, Jaimes Zentil
Copywriter: Jordan Hamer
Art Director: Spencer Dingle
Agency Producer: Erica Metcalfe
Strategist: Rami Dudin
Strategy Director: Denika Angelone
SVP, Strategy: Rosie Gentile
Account Coordinator: Dayna Blustein
Account Executive: Hillary Gonzalez, Rina McNicol, Emma Sleeper
Account Director: Daniel Dolan
Group Account Director: Melissa Levenberg
VP, Brand Director: Tishan Canagasaby
Production House: Scouts Honour
Director: Mark Zibert, Kevin Foley
Director of Photography: Chris Mably, Kiel Milligan
Executive Producer: Rita Popielak, Simon Dragland
Line Producer: Jeff Schwartz
Editing Company: The Assembly
Editor: Steve Puhach, Mitch Finn
Animation/CG: The Vanity / SHED
Online Facility: The Vanity
Flame Artist: Naveen Srivastava
Colourist: Andrew Exworth
Audio House: Berkeley Inc.
Music Creative Director: Jared Kuemper
Music Licensing Company: Music Rights Clearance
Music Licensing : Francois Lachance
Song Title/Music Artist: Moonlight/Nicholas Britell
Media Agency: OMD Canada
PR Agency: Citizen Relations
Client: SickKids Foundation