SickKids VS: Monument to the Brave
PSA/Charity Advertising - Single
Citizen Relations, Toronto, ON
Client: SickKids Foundation Associate Creative Director: Mike Lo Nam, Abeer Verma VP: Josie Haynes Account Director: Rebecca Myers, Adam O'Neill Agency Planner: May Zeibak Creative Partner: Nico Williams Ad Agency: Cossette
Winning Entry: youtu.be/rjraBHhP4Vo
Monuments are built to honour the brave. Yet none exist for the courageous young Canadians who battle doubt, discomfort and disease—until now.