SingleCut Notes IPA

Augmented & Virtual Reality - Single


Zulu Alpha Kilo, Toronto, ON

Client: SingleCut Beersmiths, Rich Buceta, Dan Bronson, Danielle Palermo Creative Director: Zak Mroueh Head of Design: Stephanie Yung Associate Creative Director: Kevin Sato, Vinay Parmar Art Director: Kevin Sato, Philippe Visaya Writer: Vinay Parmar, Victoria Lee Designer: Zoe Kim, Kevin Sato Account Team: Erin McManus Planning Team: Spencer MacEachern, Shaunagh Farrelly Producer: Houng Ngui, Kathryn Brown, Jackie Pal, Lauren Schell Director of Interactive Production: Ece Inan Director of Integrated Production: Ola Stodulska DOP/Photographer: Sean Donnelly Studio Director: James Graham Senior Studio Artist: Jeannette Downes Lead Production Artist: Ashleigh O’Brien Lead Interactive Artist: Andrew Martin Production Artist: Mila Lukezich Developer: Gillian Black, Ariana Emond Production Company: Zulubot, Table of Content Social Media Editor: Cecilia Bernasch Editor: Felipe Chaparro, David James Findlay Post Production Assistant: Noah Mroueh Product Design: Spark Innovations Inc.

Notes IPA is the first beer crafted to teach you guitar. Each beer label displays a foundational guitar chord: C, D, G, or E minor. Simply grip the can like you would a guitar to learn the finger positions for each chord. By scanning the Snapchat code on the label, you can activate a shareable AR guitar lesson right on the can and turn it into a playable instrument. And the pull-tab is even fitted with a custom-made guitar pick—designed to pop open the beer and pop off for you to play with.