Slang

Copywriting for Broadcast - Single

2023

LG2, Quebec/Montreal/Toronto
w: lg2.com

Client: Domino’s Pizza of Canada Executive Creative Director: Ryan Crouchman, Luc Du Sault Creative Director: Jeff Cheung, Rana Chatterjee Copywriter: Jacob Pacey, Marc-Andre Savard Art Director: Brendan McMullen Strategy: Elizabeth Takasaki Group Account Director: Chuck Blumberg Account Manager: Erika Ymana Account Director: Katherine Ruiz, Sann Mehta Advisor: Maude Richard Director of Integrated Production: Ella Kovacs Director, Creative Production Services: Tara Greguric Producer: Christine Malacas, Trisha Dela Cruz Production Company: Studio Élément Editor: Charles Burroughs Graphic Designer: Lisa Ye Media Agency: Genuine Media Director: Charles Burroughs Director of Photography: Maxime Valsan Production Company: Nova Film Post-Production: Studio Élément, SHED Sound Production: Grayson Music

To celebrate their official status as Canada's Favourite Pizza, Domino's wanted to speak to Canadians in a language they'd understand, launching a campaign featuring a fast-talkingspokesperson extolling the virtues of Domino's pizza in thick, near-indecipherable canuck slang translated through subtitles.