Small spaces for your Big Secrets. Trump

Newspaper - Single



Company: Rethink Client: Carex Mini-Storage Creative Directors: Nicolas Quintal, Ian Grais, Chris Staples Art Director: Maxime Sauté Writers: Xavier Blais, Olivier Goulet-Lafond Illustrator: Maxime Sauté Strategist: Pascal Routhier Account Director: Alex Lefebvre Account Manager: Catherine Blouin-Mainville Media Agency: Publications La Revue - Trait d'Union Media Manager: Gilles Bordonado

Under the signature “Small spaces for your Big Secrets”, this campaign presents three executions around a conspiracy theory, a half-truth and fake news. These mini-storage spaces could be used by Donald Trump to stock a few wigs, by NASA to fake the moon landing or by Kim Jong-un, who’s secretly hiding all his favourite Americana memorabilia.