Snickers Suit Swag
Experiential/Event - Single
Winner: BBDO Toronto Chief Creative Officer: Denise Rossetto, Todd Mackie VP Associate Creative Director: Derek Blais Associate Creative Director: Rana Chatterjee, Jeff Cheung Copywriter: London Choi, Rana Chatterjee Art Director: Jeff Cheung VP Group Account Director: Stephanie Page Account Director: Stephanie Martins Account Supervisor: Sydney Starke Planner: Tom Kenny, Courtney Dionne Editor: Jeremy Sedge Music/Sound: Mike Rosnick Production Company: Flare BBDO Executive Producer: Dave Lembke Producer: Paul Fler Director of Photography: TJ Derry Media Agency: MediaCom Social Media Agency: FleishmanHillard HighRoad
This year brands spent over a billion dollars sponsoring the NBA. In Canada alone, there are 32 brands sponsoring everything from the league, to the team, to the arena, to the players, and even the jerseys. So when Snickers wanted to stand out from the crowd, they decided to go somewhere no brand had gone before the tunnel walk.