Website/Microsite - Single
Winner: Target Creative Director: Jason Hill Art Director: Amanda Blackwood, Ryan Strickland Writer: Dave Sullivan Web Developer: Laura Douglas Developer: Thomas Tognacci Designer: Ryan Strickland Client Service Director: Catherine Kelly Account Manager: Allison Daley Account Director: Ernie Brake
Winning Website: talltrueandtangled.com/storyexchange
Introducing the Story Exchange, a digital storytelling platform that encourages travellers to craft their very own travel story - in the form of a digital book. The Story Exchange let previous/current travellers to the province recount their adventures, by positioning them as storytellers. They could drag and drop travel photos, write a travel story, and share it with a wider world of travellers.