Air Time: McDonald's/Mercedes Benz/Hasbro Toys

30 Seconds or Less - Series

2018

Cossette
w: cossette.com

Cystic Fibrosis is the most common fatal genetic disease affecting Canadian children. For Cystic Fibrosis Month (May), SickKids Hospital needed a breakthrough way to spread awareness of the disease, and raise donations for research.

Company: Cossette
Global Chief Creative Officer: Peter Ignazi, Carlos Moreno
Associate Creative Director/AD: Jonathan Guy
Copywriter: Simon Rogers
Agency Producer: Erica Metcalfe
Account Director: Andrea O'Donnell
Group Account Director: Melissa Levenberg
VP Client Lead: Tishan Canagasaby
Technical Director: Sukhdeep Gill
Communications Manager: Tanya Black
Production House: Pirate Toronto
Director: Tom Eymundson
Executive Producer: Maggie Blouin Pearl
Media Agency: Cossette Media, OMD
Client: SickKids Foundation

Winning Entry: vimeo.com/user13084060/review/287507878/2633136f99