Straw Shaming

Mobile/Tablet - Single

2019

Rethink
w: rethinkcanada.com

25 million plastic straws end up in our oceans each year. Greenpeace wanted to rally the world in a global protest to end their use. Not by marching in the streets, but by leveraging an existing behaviour, Instagram. We created the first ever global protest on Instagram Stories by creating GIFs that publicly shamed offending businesses into action.

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Winner: Rethink
Client: Greenpeace Canada
Creative Director: Joel Holtby, Mike Dubrick, Aaron Starkman, Ian Grais, Chris Staples
Writer: Mike Dubrick
Art Director: Joel Holtby
Print Producer: Narine Artinian
Strategist: Hannah Newport
Strategy: Sean McDonald
Producer: Todd Harrison
Production Company: R+D Productions
Editor: Stephen Parker, Dustin Gamble
Photography: Instill Image Co.
Audio House: Vapor RMW
Account Director: Caleb Goodman
Ad Agency: Rethink