Straw Shaming

Shoe-String Budget Digital Advertising - Single

2019

Rethink
w: rethinkcanada.com

Winner: Rethink Client: Greenpeace Canada Creative Director: Joel Holtby, Mike Dubrick, Aaron Starkman, Ian Grais, Chris Staples Writer: Mike Dubrick Art Director: Joel Holtby Print Producer: Narine Artinian, Narine Artinian Strategist: Hannah Newport Strategy: Sean McDonald Producer: Todd Harrison Production Company: R+D Productions Editor: Stephen Parker, Dustin Gamble Photography: Instill Image Co. Audio House: Vapor RMW Account Director: Caleb Goodman Ad Agency: Rethink

25 million plastic straws end up in our oceans each year. Greenpeace wanted to rally the world in a global protest to end their use. Not by marching in the streets, but by leveraging an existing behaviour, Instagram. We created the first ever global protest on Instagram Stories by creating GIFs that publicly shamed offending businesses into action.