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Swede Dreams

Craft Copywriting Broadcast - Single

2020

Rethink, Toronto/Montreal/Vancouver
w: rethinkcanada.com

Ad Agency: Rethink Client: IKEA Canada Chief Creative Officer: Aaron Starkman, Christina Yu Creative Director: Christina Yu, Xavier Blais Art Director: Nick Noh Writer: Jordan Darnbrough, Raph Côté Strategist: Sean McDonald, Stacy Ross Producer: Anna Tricinci Production Company: Revolver Films Director: Scott Cudmore Editor: Mark Paiva Director of Photography: Pablo Berron Line Producer: Peter Oad Post-Production Company: Saints Editorial On-Line: The Vanity Online Editor: Kaelem Cahill Grading: Alter Ego, Wade Odlum Casting: Mann Casting, Steven Mann Audio House: Vapor Music, Circonflex Audio Director: Ted Rosnick Engineer: Art Mullin Group Account Director: Sarah Riedlinger Account Manager: Megan Christopher, Catherine Blouin-Mainville Media Agency: Carat

Winning Website: rethinkcanada.com/work/ikea/2020/video/swede-dreams

To launch IKEA's Bedroom Event, we gave an iconic 90s dance hit a Swedish IKEA twist with lyrics that asked people to turn off their phones, block out distractions, and create the perfect space to go to bed.

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