Tampons Vs. Tiger

Cause-Related Advertising - Single

2023

Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkideas.com

Ad Agency: Rethink Client: The Gist Chief Creative Officer: Aaron Starkman, Mike Dubrick Chief Strategy Officer: Sean McDonald Executive Creative Director: Leia Rogers, Morgan Tierney, Hans Thiessen Group Creative Director: Sean O’Connor Creative Director: Grace Cho, Cameron Spires Art Director: Grace Cho, Shona Massey Writer: Cameron Spires Digital Designer: Steven Miller Digital Producer: Kyle Hicks Developer: Ken Malley Print Producer: Scott Russell Strategist: Anna Shkuratoff Editor: Stephen Shevchuk PR Manager: Jacky Le Group Account Director: Kennedy Crawford Account Supervisor: Nicole Kerrigan Account Manager: Karin Torn

When Tiger handed his peer a tampon, he made a joke out of Women's health. So Women-led sports brand The Gist turned the tables, transforming Tiger's game into a real-time campaign against misogyny, by donating a box of tampons in his name for every stroke he took at the 2023 Masters. We tracked his donations live on our site, and rallied feminists, pro athletes and even major tampon brands to jump in and show support.