TD Coin Poster

Craft - Printing - Series

2019

Leo Burnett Canada
w: leoburnettdesign.ca

Winner: Leo Burnett Canada President: Ben Tarr Chief Creative Officer: Judy John Creative Director: Lisa Greenberg, Chris Munnik, Kerry Reynolds Art Director: Dejan Djuric Designer: Dejan Djuric Print Producer: Gord Cathmoir, Kevin Stephen, Barry Durocher Copywriter: Dave Thornhill Developer: Dan Prudy, Alex Dabic Agency Producer: Alex Postans Account Director: Brian Poleck, Genevieve Cote Account Executive: Brandon Sellers, Brittany Valevicius Planner: Shweta Bhatnagar Photographer: Arash Moallemi Production Company: Flash Reproductions Chief Strategy Officer : Brent Nelsen Client: Mike Armstrong VP, Group Account Director: Laurie Freeman

Winning Website: leoburnett.ca

78% of parents feel they aren’t successful at teaching their kids about money. During Financial Literacy Month, TD Bank created a tool to help parents. The TD Poster Bank is a tactile saving account for kids. Along with their parents, kids could pick the item they wanted to save for and over time insert the coins needed to buy it. When all the slots were filled by the appropriate coins, the item could be bought. Each coin saved was an opportunity for parents to teach their kids about money.