SickKids VS - MomStrong
Online Video - Single
Company: Cossette Global Chief Creative Officer: Carlos Moreno, Peter Ignazi Creative Director/CW: Craig McIntosh Creative Director/AD: Jaimes Zentil Agency Producer: Dena Thompson Account Director: Melissa Levenberg VP, Brand Director: Michelle Perez Director, Strategy: Fernando Aloise Chief Strategy Officer: Jason Chaney Production/Editing House: Skin & Bones Director/Director of Photography: Mark Zibert Director of Photography: Eric Kaskens Executive Producer: Dan Ford, Liane Thomas Line Producer: Jeff Schwartz Editor: Marka Rankovic Transfer/Online Facility: The Vanity Colourist: Andrew Exworth Audio House: Pirate Toronto Music Creative Director: Vanya Drakul Song/Music Artist: Another Version of the Truth by Nine Inch Nails Media Agency: OMD Client: SickKids Foundation
Winning Entry: vimeo.com/user13084060/review/287518760/34a304eac6
SickKids Hospital reminded potential donors that it’s not just the child who suffers from severe illness, but their entire family as well. For Mother’s Day, we honoured the strength and resilience of SickKids Moms by portraying their very real and intimate daily struggle. The film started with raw, emotional scenes of mothers breaking down in private, then resolved to them putting on a brave face to be strong for their sick child.