TD Coin Poster

Consumer Direct Mail/Media Insert - Series

2019

Leo Burnett Canada
w: leoburnettdesign.ca

78% of parents feel they aren’t successful at teaching their kids about money. During Financial Literacy Month, TD Bank created a tool to help parents. The TD Poster Bank is a tactile savings account for kids. Along with their parents, kids could pick the item they wanted to save for and over time insert the coins needed to buy it. When all the slots were filled by the appropriate coins, the item could be bought. Each coin saved was an opportunity for parents to teach their kids about money.

Winner: Leo Burnett Canada
Chief Creative Officer: Judy John
Creative Director: Lisa Greenberg, Chris Munnik, Kerry Reynolds
Copywriter: Dave Thornhill
Art Director: Dejan Djuric
Developer: Dan Prudy, Alex Dabic
Agency Producer: Alex Postans
Print Producer: Gord Cathmoir, Kevin Stephen, Barry Durocher
Account Director: Brian Poleck, Genevieve Cote
Account Executive: Brandon Sellers, Brittany Valevicius
VP, Director of Planning: Brent Nelson
Photographer: Arash Moallemi
VP, Group Account Director: Laurie Freeman
Production Company: Flash Reproductions
Chief Strategy Officer: Brent Nelsen
President: Ben Tarr

Winning Website: leoburnett.ca