TD Coin Poster
Advertising Other - Single
Leo Burnett Canada
Winner: Leo Burnett Canada Chief Creative Officer: Judy John President: Ben Tarr Creative Director: Lisa Greenberg, Chris Munnik, Kerry Reynolds Art Director: Dejan Djuric Designer: Dejan Djuric Print Producer: Gord Cathmoir, Kevin Stephen, Barry Durocher Printing Company: Flash Production Copywriter: Dave Thornhill Developer: Dan Prudy, Alex Dabic Account Director: Brian Poleck, Genevieve Cote Account Executive: Brandon Sellers, Brittany Valevicius Planner: Shweta Bhatnagar Photographer: Arash Moallemi Chief Strategy Officer : Brent Nelsen VP, Group Account Director: Laurie Freeman Agency Producer: Alex Postans Client: Mike Armstrong
Winning Website: leoburnett.ca
78% of parents feel they aren’t successful at teaching their kids about money. During Financial Literacy Month, TD Bank created a tool to help parents. The TD Poster Bank is a tactile saving account for kids. Along with their parents, kids could pick the item they wanted to save for and over time insert the coins needed to buy it. When all the slots were filled by the appropriate coins, the item could be bought. Each coin saved was an opportunity for parents to teach their kids about money.