Craft - Animation - Single


w: cossette.com

Winner: Cossette Global Chief Creative Officer: Carlos Moreno, Peter Ignazi Creative Director: Craig McIntosh, Jaimes Zentil Associate Creative Director/AD: Jake Bundock Copywriter: Ryan Kukec Agency Producer: Clair Galea SVP, Strategy: Scott McKay, Rosie Gentile Account Lead: Sarah Jue SVP, Client Service Director: Janis Lindenbergs Production House: Scouts Honour Director: Mark Zibert Director of Photography: Barry Parrell Executive Producer: Rita Popielak Editing Company: Saints Editorial Editor: Steven Sora Transfer/Online Facility: The Vanity Colourist: Andrew Exworth Online Artist: Sean Cochrane Visual Effects: a52 VFX Supervisor: Jesse Monsour CG Supervisor: Andy Wilkoff, Andrew Romatz Sound Design: Pirate Toronto Sound Director: Tom Eymundson Music Licensing Company: Music Rights Clearance Music Licensing : Francois Lachance Song Title/Music Artist: Bring It On Home To Me/Sam Cooke Casting: Jigsaw Casting Casting Director: Shasta Lutz Media Agency: Mindshare PR Agency: APEX Client: Walmart Canada

Walmart took the classic ‘home for the holidays’ story and told it from the other side of the wrapping paper. The film combines live action with animation to bring an overlooked teddy to life, as it struggles to find its place in a world of modern toys.